The main reason a website is designed, is attracting the right audience (target audience) to your business / company. But how is this achieved? This is how the acronym comes in. SEO (Search Engine Optimization). It is most definitely a complex and very technical term with various definitions by individuals with a vast comprehension in this field.
Search engine optimization is the practice or art or science of increasing quantity and undoubtedly the quality of traffic to your website through organic search engine results. Search engines such as Google adopts this technology for the ranking of pages. Discovering a content online can be done by searching, thereby incorporating both technical knowledge and marketing expertise.
There are few things to be considered in designing a website that impacts your SEO positively, making your webpage prior in a search engine:
Using The Right Keywords:
The secret of a rich and visible content is using the right keywords. Keywords are ideas and topics that acknowledge the content of your page. In SEO, there are simple words / phrases that people input into search engines also known as ‘search queries’. The simple words / phrases of everything on your page, including images, videos, docs etc are called primary keywords. There are two types of keywords, targeted or short and long tail or broad keywords.
Targeted is simply based on providing simple words that matches the requirement of the searcher. For example, the searcher inputs ‘Where can I buy a cat?’. If your website contains a content with the keyword that matches that of the searcher’s “There’s are ten reasons you need to buy a cat ‘. The search engine prioritizes your webpage as 90% of the topic falls categorically into the search query. has the content “Where you can buy a cat”, your percentage drops, because more words are similar. This type of keyword is highly competitive when indexing, as a thousand and one business may have a similar content. Including unique title tags and primary keywords into every content of the page, helps both robot and human scale effectively.
Broad or Long tail is less competitive. It is specific and the holy grail of an effective search engine optimization. It understood of long sentences that attracts more traffic to your web page. Long tail keywords improves a website visibility in SERP’s (Search Engine Result Pages) and it useful in the SEO tactic. For example “Where can I get a Brazilian wig?” and your content contains “Where you can get a Brazilian wig!” Congratulations! Your webpage appears with less competition.
Appealing Content To The Right Audience:
You want to attract! You must be appealing! It is certain that you will receive random visitors, untargeted audience on your website from time to time. Quite understandable! But when your content reaches the right audience, will your content be appealing? It is important to create an effective content to keep your audience interested and content helpful. Take surveys from prospective customers to create an appealing content that undoubtedly relates to your visitors need. How does an appealing content impacts your SEO? It does, as the right billboard draws the right customers. It absolutely enables you to naturally develop the right keywords in satisfying your audience’s query. And the most important SEO factors nowadays is a website’s content. When accurate and useful information is provided, SERP’s ranks your page higher.
Watch Your Ranking Readily:
Keeping watch on your ranking is a very ingenious method in search engine optimization, watch closely for the optimized keywords of your competitors. What website they appear on? What’s their ranking to yours? What do they publish on their websites? This way, there is always a room for improvement and standing out in searches related to your business. Regardless of the competitors.
Never be afraid to adopt new strategies in impacting your SEO positively. Learn and make researches associated with optimizing your webpage.
Abiding to the technical rules
Achieving a good SEO involves not just the implementation of active keywords. Neither does it only entail creating an appealing content. It is a technical art that involves set of indexing algorithm that scales through several web pages. A deep technical understanding goes a long way in achieving the higher ranking of your webpage. Some of the technical rules includes,
- Weeding out 404 errors
- Making webpage content shareable
- Writing unique title tags and meta description for every page.
- Optimizing images
- Make your site load faster
- Including structural markups etc
Except you’re a good web designer. Achieving these and more of the technical requirements in search engine optimization, will seem tedious. But it is most important!
As a hungry man can not search for love, so is the hierarchy of Search engine Optimization. The most related appears first. If a searcher inputs “Purchase of Bags”, there are a hundred and one webpages with such content. But the one with the highest match supercede its competitors. Standing out can be made less stressful with the technical hands of MIGHER WORLD. With MIGHER WORLD, trust your webpage to acheive a maximal optimization.