Lagos, Nigeria · Working with clients worldwide
360 Marketing: Billboard, Radio & TV Advertising
We plan and run 360 marketing campaigns that put one clear message on billboards, radio, TV and online at the same time, so people see you on the road, hear you on the radio, watch you on TV and find you when they search. One team handles the strategy, the creative, the production and the media booking, and you get one report that shows what the campaign delivered.
- Building digital products since 2015
- Clients in Nigeria, Sierra Leone & the UK
- We reply within a few hours
What you get
- Campaign strategy, audience and media plan
- Big idea, key message and campaign creative
- Billboard and outdoor (OOH) design, site selection and booking
- Radio jingles and commercials: scriptwriting, voice-over, music and production
- TV commercials: concept, script, storyboard, shoot and edit
- Media buying with radio stations, TV channels and billboard owners
- Paid social media buying on Facebook, Instagram, TikTok, X, LinkedIn, YouTube and Snapchat
- Social media, search and video ads that carry the same message
- Campaign landing page with QR codes, tracked links and phone numbers
- Performance report across every channel
Typical timelineStrategy and media plan in 1 to 2 weeks; most campaigns launch 3 to 6 weeks after approval, depending on TV production and media booking.
Proof of work
Projects we've delivered
Brand Engineering
Lead 54
Full-scale brand engineering and digital platform for strategic leadership and growth consulting.
Enabled the client to increase consulting retainers by 50%
Read case study
Digital Banking & Mobile Wallet
VULT Digital Wallet
Product design and backend engineering for VULT — a Nigerian digital wallet unifying bank transfers, virtual cards, and mobile money in a single app.
Transaction failure rate reduced to near-zero (0.01%)
Read case study
E-commerce & Digital Hub
Sky Mall
Dynamic digital presence and e-commerce platform for a premier physical retail mall in Lagos.
Increased verified local footfall by 30% via digital discovery
Read case studyWhat we build
Most campaigns fail because each channel is bought and designed separately: a billboard says one thing, the radio jingle says another and the website does not mention either. A 360 campaign starts with one idea and one offer, then adapts it for every channel your customers actually use. We combine outdoor (OOH) advertising, radio and TV commercials with social media, search, video and your website, and we connect them with trackable phone numbers, QR codes, short links and landing pages so offline media can be measured, not guessed.
One campaign across billboards, radio, TV and digital, planned, produced and measured by one team.
Who this is for
For brands, product launches, real estate developers, banks and fintechs, FMCG and retail, churches, events, NGOs and public-sector campaigns that need to reach a whole city or the whole country, not only people already online.
Why it pays off
Reach beyond the internet
Billboards, radio and TV reach the customers who are not searching for you yet, including people who rarely click on ads.
One message everywhere
The same idea, offer and look across every channel, so each exposure strengthens the last one instead of competing with it.
One team, one budget
Strategy, creative, production and media booking handled together, without coordinating three agencies and a production house.
Offline you can measure
QR codes, campaign links, dedicated numbers and landing pages show which billboard, station or commercial is bringing enquiries.
How we work
- 01
Brief and strategy
Agree the goal, audience, regions, budget and the single message the whole campaign will carry.
- 02
Media plan
Choose the mix of billboards, stations, channels, time slots and digital placements that reaches your audience for the budget.
- 03
Creative and production
Write and design the billboard, record the radio advert and produce the TV commercial, with your approval at each stage.
- 04
Booking and launch
Book the media, set up tracking and the landing page, and launch every channel on the same schedule.
- 05
Report and optimise
Track enquiries and reach by channel, shift budget to what works and report the results.
Start with a free discovery call
Tell us what you need. We'll come back with scope, milestones and a quote.
Brands we have worked with on campaigns and TV production
- Hygeia HMO
- ALAT by Wema
- Olori Farms
Channels we use
- Billboards & digital billboards (LED)
- Radio
- Television
- Meta Ads
- TikTok Ads
- X Ads
- LinkedIn Ads
- Snapchat Ads
- Google & YouTube Ads
- Google Analytics
Common questions
Frequently Asked Questions
360 marketing is a campaign that reaches customers through every channel they use, for example billboards, radio, TV, social media, search and your website, with one consistent message. Instead of running separate adverts, each channel supports the others, so people recognise the brand faster and are more likely to act.
Yes. We design the billboard, recommend locations based on your audience and traffic, book static or digital (LED) billboards with the outdoor media owners, and handle printing and mounting where needed.
Yes. We write the script, cast the voice-over, produce the music and sound, and deliver broadcast-ready jingles and adverts. We can also plan and book airtime on the stations your audience listens to.
Yes. We have produced TV commercials and campaigns for brands including Ardova PLC, Fidelity Bank, NNPC, Hygeia HMO, ALAT by Wema and Wema Bank. We handle the concept, script, storyboard, shoot, edit and final broadcast files, and we can book airtime on TV channels as well as run the same video on YouTube and social media.
We give each channel a trackable route to respond: a QR code, a short campaign link, a dedicated phone or WhatsApp number, or an offer code, all leading to a campaign landing page. Together with reach figures from the media owners, this shows which channels are bringing enquiries.
Yes. We plan and buy paid media on Facebook, Instagram, TikTok, X, LinkedIn, YouTube and Snapchat, and on Google search and display, so the same campaign that runs on billboards, radio and TV also reaches people on their phones, with tracking on every placement.
Yes. Many clients start with digital plus one offline channel, such as radio or a few billboards, then add TV once the message is proven. We recommend the mix that fits your goal and budget.
We plan and run campaigns in Lagos and across Nigeria, in Sierra Leone, and for brands reaching customers in other markets, combining local outdoor, radio and TV with digital campaigns that can reach any country.
Strategy and media plan in 1 to 2 weeks; most campaigns launch 3 to 6 weeks after approval, depending on TV production and media booking. We agree milestones before work starts so you always know what is next.
Every project is scoped individually. After a short discovery conversation we send a written quote broken into milestones, so you know the cost before any work begins.
Yes. We are based in Lagos with an office in Freetown, Sierra Leone, and work remotely with clients in the United Kingdom and other markets.
Let's grow your business
Tell us about your goals and we'll reply within a few hours with a recommended plan. No obligation.