Brand Engineering
Lead 54
Full-scale brand engineering and digital platform for strategic leadership and growth consulting.
Sector: Leadership Group
Results
- Enabled the client to increase consulting retainers by 50%
- Grew active leadership network members to over 10,000
- Featured in 'African Tech Frontier' 2024 for digital excellence
The story
Lead 54 is an elite consultancy focusing on high-performance leadership across 54 African nations. Their brand identity needed to radiate power, wisdom, and continental unity.
The challenge
The client was struggling to command premium consulting rates because their digital presence lacked executive authority, making it difficult to attract C-suite clientele across Africa.
What we did
We developed a 'Brutalist-Elite' brand identity using dark modes and gold accents. We built an exclusive, high-performance web portal designed specifically for desktop executives and mobile road-warriors, featuring gated content.
Technology used
- Full Branding
- Lottie Animations
- Next.js
- Push Notifications
Beyond the build
We build it, host it, secure it, then hand it over.
Hosting and servers
We set up and configure the infrastructure behind every project, on WHM/cPanel hosting or AWS, so it launches on a stable, properly configured server.
Security
Security hardening is part of delivery, not an extra: access, server and application settings are reviewed and tightened before go-live.
Handover, then your choice
We hand everything over with clear documentation. You can run it yourselves, or keep us on for managed hosting, security and support.
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