Brand Engineering

Lead 54

Full-scale brand engineering and digital platform for strategic leadership and growth consulting.

Sector: Leadership Group

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Nigeria (+234 814 139 1898)Ghana (+233 24 191 7729)

Results

Enabled the client to increase consulting retainers by 50%
Grew active leadership network members to over 10,000
Featured in 'African Tech Frontier' 2024 for digital excellence

The story

Lead 54 is an elite consultancy focusing on high-performance leadership across 54 African nations. Their brand identity needed to radiate power, wisdom, and continental unity.

The challenge

The client was struggling to command premium consulting rates because their digital presence lacked executive authority, making it difficult to attract C-suite clientele across Africa.

What we did

We developed a 'Brutalist-Elite' brand identity using dark modes and gold accents. We built an exclusive, high-performance web portal designed specifically for desktop executives and mobile road-warriors, featuring gated content.

Technology used

Full Branding
Lottie Animations
Next.js
Push Notifications

Beyond the build

We build it, host it, secure it, then hand it over.

Hosting and servers

We set up and configure the infrastructure behind every project, on WHM/cPanel hosting or AWS, so it launches on a stable, properly configured server.

Security

Security hardening is part of delivery, not an extra: access, server and application settings are reviewed and tightened before go-live.

Handover, then your choice

We hand everything over with clear documentation. You can run it yourselves, or keep us on for managed hosting, security and support.

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