Brand Engineering
Lead 54
Full-scale brand engineering and digital platform for strategic leadership and growth consulting.
Sector: Leadership Group
Results
- Enabled the client to increase consulting retainers by 50%
- Grew active leadership network members to over 10,000
- Featured in 'African Tech Frontier' 2024 for digital excellence
The story
Lead 54 is an elite consultancy focusing on high-performance leadership across 54 African nations. Their brand identity needed to radiate power, wisdom, and continental unity.
The challenge
The client was struggling to command premium consulting rates because their digital presence lacked executive authority, making it difficult to attract C-suite clientele across Africa.
What we did
We developed a 'Brutalist-Elite' brand identity using dark modes and gold accents. We built an exclusive, high-performance web portal designed specifically for desktop executives and mobile road-warriors, featuring gated content.
Technology used
- Full Branding
- Lottie Animations
- Next.js
- Push Notifications
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